There is a sign, next to the old 2900 restaurant that say's "burritofication in process." This location is where El Paso will house it's own link in the Chipotle Mexican Grill chain that is strewn across 41 States and 1,100 restaurants. The date for the opening has not been released.
Chipotle is known for its burrito's as much as its "Food with Integrity" mission statement which outlines its efforts to use only naturally raised meat products and organic vegetables and ingredients.
Chipotle's Mexican Grill, which opened its first store in 1993, serves burrito's, salads, tacos, burrito bowls and fajita burritos. Their burritos contain over 1,100 calories according to a recent study and were voted both "20 Worst Foods in america" (MSNBC Health) and "Healthiest Fast Food Restaurants" (Health.com).
A few of Chipotle's neighbors seem genuinely excited.
"It'll be good, more people more business," said Pierre Turner, a cook at The Pizza Joint. "It's not competition because they make burrito's, we make pizza. Plus, I like the food, it's organic vegetables and grassfed animals."
Raul Gonzalez, the owner of Rulis, said that Chipotle's will only help, bringing foot traffic and awareness to his restaurant.
UTEP students do not seem against the idea of a new national chain arriving in El Paso, in fact, most are encouraged by the addition of a fast food store near campus that makes a conscious effort in its production and practices to propagating a healthy lifestyle and sustainability.
Isaac Yanez, senior English major, has not yet eaten at Chipotle's but has heard of its integrity mission and seems excited.
"A burrito that is both filling and guilt free? I'd pay more for that," Yanez said.
Andrew McKay, junior psychology major, grew up in Los Angeles and has eaten at Chipotle's Mexican Grill many times.
"The burrito's are huge, and very good," McKay said. "I would not say that it is the same authentic mexican food that we are used to here in El Paso, it is more like Baja Mexican food."
Ryan Perry may be reached at the prospector@utep.edu.
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