Big Ten University leaders voted Thursday night to submit applications from USC and UCLA. Seismic change in college athletic landscape. The Trojans and Bruins will leave Pac-12 in 2024 as the Big Ten expands from coast to coast in competition with the SEC’s hunt for Oklahoma and Texas since last year’s Big 12.
With Pac-12’s media rights agreement set to expire in 2024, Big Ten is set to negotiate a new media rights deal worth over $ 1 billion annually. As for Pac-12, the change puts the league and its commissioner, George Kliawkoff, in a precarious position. Thursday marked the one-year anniversary of Kliavkoff’s mission.
USC and UCLA are the two most valuable brands of Pac-12, both Success and Visibility. Their entries in the Big Ten will expand to create a second super conference with the SEC. With Texas and Oklahoma entering the SEC in 2025, the USC and UCLA will be in the top 16 after moving to the Big Ten.
As this latest restructuring history unfolds, CBS Sports will continue to cover this evolving story with live updates below.
